Rewards are nothing new in the fitness world. For years, diet and exercise gurus have propagated the “carrot and stick” mentality, combining rewards and punishment to get people to eat more veggies and run more miles. We’ve all likely used this tactic at times in our lives, bribing ourselves with chocolate or workout clothes or spas or charity donations to incent ourselves to bail on beer and brats in favor of a few more minutes on the elliptical machine. And not surprisingly, technologies have also emerged to support these incentives. A company called Gympact is based on financial rewards (you earn money if you meet your goals, and you need to pay money if you don’t), and companies like Nexercise are making workouts social and rewarding people along the way.
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